Portfolio

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For the region’s premier business broker, I wrote a series of letters to generate new sales listings. The new leads can mean transition for sellers, earnings for brokers and dreams realized for buyers. 

This business and communications plan was cited as a "difference-maker" by a city administrator when the client won a 7-figure, 5-year municipal contract to grow their revenues and customers by +50% in Year 1. 

Helping a client educate their prospects about the unrealized potential of legacy Big Data was the goal of articles I wrote in collaboration with a team of cloud-based data management consultants. 

The GPA serves 3,000+ members to advance grant-making through education, certification and collaboration. Print and digital projects include acquisition, retention, reinstatement and program enrollment.

For a B2B organization seeking growth through acquisitions, sellers' stories have been an effective way to attract prospects or start conversations with business owners considering retirement or a transition. 

Blog writing helps establish credibility. 

My experience working  in multiple roles and industries, along with an ability to understand others' businesses, allows me to write in relatable terms on clients' behalf.

For a fast-growing, $100B Investment Advisory firm, I've enhanced experts' articles, curated a monthly newsletter reaching 35,000 clients, adapted podcast content to social media and contributed to the company website. 

Article topics for a global finance provider include inflation, supply chain, podcasts, cash flow forecasting, E-commerce, logistics, oil prices, LIBOR and bank and VC funding in the wake of societal change. ​

In a search-first market, helping product or service providers concisely state their offerings is highly beneficial. This  project complements the client's LinkedIn profile, which I also wrote.

Sponsorship of a trade show's keynoter - sportscaster Greg Gumbel - was a CEO's opportunity to inform attendees about his company and to creatively connect Greg to the  industry. Image credit -  LP Gas Magazine.

A profile tells who you are, what you provide and why others should think of you when they need the services you offer. Bio-style pieces and LinkedIn profiles help attract customers or secure new jobs.

Direct Marketing starts conversations that generate leads or sell a product or service. This B2B execution boldly announced the client's geographic expansion and their value proposition to prospective sellers. 

Articles in trade publications - whether print or digital - are authoritative, allowing sponsors and presenters to credibly engage and inform readers about the services they offer. 

For Helzberg Diamonds, I helped capture a surprise wedding proposal after a Kansas City Royals baseball game. My interview with the happy couple ran on local TV and the client’s social media channels.

A well-written LinkedIn profile includes a professional summary, accomplishments, community involvement, honors and  interests. It expands your network and helps others "know" you before they meet you.

I built a site to provide visibility and credibility for a fun side-hustle business,   communicate its Brand Promise, identify its ideal customers and describe the services available. 

A print ad featuring endorsements from happy stakeholders can convey not only trust and satisfaction, but also be the spark that moves prospects to call, send an email or go online to learn more - and connect.

Since 2003, Head for the Cure has raised more than $15 million for brain cancer research. Connecting with survivors and telling their stories through print, TV and radio is among my most gratifying work.

From a referral, I helped an Oklahoma corporate staff attorney recharge his career. I wrote his resume - and a profile highlighting his achievements - and he quickly transitioned to a high-caliber law firm.

This appearance by the CEO of Kansas City-based Global Orphan Project helped draw 800 volunteers on a Saturday to create 100,000 meals for families in crisis across the world.

I'm proud to have contributed articles to Startland News, an online publication covering entrepreneurism and innovation. My posts covered favorite marketing, business and lifestyle podcasts.

For a global franchisor of tutoring services based in Toronto, I drew on my experience as both a student and parent to blog regularly about the benefits of education.

Using  relationship-building and targeted asks, clients have appeared as guests and thought leaders to increase their visibility and recognition in the communities where they live and work.

For a healthcare coalition, I helped develop articles endorsing a remedy for escalating prescription drug prices. The audiences were benefits administrators and healthcare plan participants.

At The Freelance Exchange of Kansas City, I've engaged highly sought-after experts to speak at events, helping our members and guests become more knowledgeable creative practitioners and entrepreneurs. 

I was honored to represent The Regnier Institute for Entrepreneurship and Innovation at Global Entrepreneurship Week, speaking about mentoring to an audience of early-stage venture entrepreneurs

Moderating a panel discussion is an excellent opportunity to educate an audience, think on your feet and keep a lively conversation moving. I've done this several times for The Freelance Exchange of Kansas City.